WordPress SEO Training Course
Learn to use Yoast. Get better visibility in organic search for the keywords that matter.
Our WordPress SEO Training Course covers practical skills which increase a website's visibility for organic keyword searches.
We share professional, risk-free SEO optimisation techniques. Additionally, we provide a diagnosis of your own website. Also included- are action steps you can take right away, so that you earn more organic traffic.
Comprehensive SEO Training for Wordpress
Our in-depth WordPress search engine optimisation courses have been designed for digital marketers. Do you work with- or manage- a WordPress website? We teach all the important elements of developing rank-worthy pages, so that your website attracts the right organic traffic. Our teaching material is brought across from the SEO Melbourne Academy and customised from the beginner syllabus as well as the intermediate level training.
You will gain a deep understanding of how to research and use the best keywords. From titles, to headings and meta tags- we cover keyword frequency and distribution so that you present clean, authority content to visitors and search engine crawlers.
Are you already working with Yoast for WordPress? Learn how to get more from the plug in. Understand the limitations of the plug in as well as when to not follow Yoast's suggestions! It's a great piece of kit to have in your site management suite of tools- but it's not a human mind. Learn how to spot the quirks- and know when to apply your own overrides.
We look at the factors which influence search engine rank in order to be able to apply the best techniques to any page. There is a delicate mix of art and science to understanding the best way to do SEO on a WordPress site.
Learn WordPress SEO of Website Assets
Learn how to SEO optimise images. In particular, understand how file names, image alts and titles can work together for search engine optimisation. Understand SEO for video files. Optimise sound bytes and podcasts too.
- Group classes begin at 10.00 a.m. and run through until 3.00 p.m- only when safe to do so.
- One to One WordPress SEO workshops are available by phone or video conference, almost any time.
- Practical tutorials, action plans and telephone support are available from our Australian based WordPress help desk.
Learning the fundamentals of optimizing your website keeps you in control of your marketing and ranking potential.
Combine our SEO training with modules from any of our WordPress courses for a unique, targeted learning experience.
Beginner SEO Training
An introduction to search engine optimisation.
We cover:
- How search engines crawl the web and find pages;
- Factors used in assessing rank-worthiness- and what you should be doing;
- Optimising each page- how to do it the right way;
- Using media- images, slideshows and video for ranking advantage
- Doing what's necessary- making use of limited time;
Intermediate SEO Course
When you're familiar with doing SEO this training session takes your skills ot the next level.
We teach how to:
- Use advanced keyword research techniques;
- Discovering the keywords which will convert to sales;
- If you're in a competitive market- how to get the jump on your competition;
- Backlinks- what works, what doesn't and what the safest, surest methods are;
- Reverse engineering a competitor's strategy;
If you are a marketer or website manager, our mid-level SEO course will take you well beyond the basics.
Advanced SEO Course
This expert level search engine optimisation training is for digital marketers or WordPress website and web content managers who need specific problems resolved.
Advanced level items include:
- Optimising a theme for SEO advantage;
- Implementing schema micro data;
- The right way to manage redirects;
- Pulling out all stops- mounting an SEO campaign and managing it
- Recovering from manual penalties
Specific WordPress SEO Optimisation Workshops
Practical classes- for beginners to advanced students.
Learn all aspects of SEO optimisation for WordPress and Woocommerce. Understand how to create content that ranks.
Learn to avoid the innocent errors that most WooCommerce website managers make- and get ahead of the pack!
- Beginners
- Group Classes
- For Small Groups
- One class- any level
Learn SEO fundamentals for WordPress. Get your website found for more search queries and keywords.
Specific techniques which include managing your WordPress or Woocommerce website for the best possible advantage in Google organic search.
- Specialised
- One to One
- Tailored for You
- Focused On Your Website.
This WordPress SEO course is tailored to a specific website which you manage. It can be a corporate site, an online shop or a small business online presence.
Keyword analysis with reverse-engineering of competitor strategy!
- Mentoring
- Ongoing Support
- When You Need More
- Monthly, as needed.
Full SEO management. We coach you as you learn to use the full suite of professional techniques and tools a Melbourne SEO specialist would use.
Learn advanced technical SEO skills. Hone your SEO strategy. Help available with any level of website management for WordPress or WooCommerce, including design, code and security.
SEO Training: Private Classes, Group Courses
We deliver search engine optimisation training and coaching to private students, website owners, managers and digital marketers. Lessons cover the full breadth of subjects related to optimisation of websites for a strong presence in organic search results. Use our contact form to learn more about group and private tuition.
We have training spaces available in the South East as well as Melbourne CBD. On-site classes can be arranged in your workplace.
